Synthetic data
All sessions

s-3015

Simulated shopper

Oct 30, 2026, 5:29 AM UTC · desktop · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Talus TrailViewed a product pageChoice 23%
  2. 252sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 10sOpened reviews · Talus TrailOpened reviewsSuitability 79%
  4. 41m 49sOpened reviews · Talus TrailOpened reviewsSuitability 88%
  5. 52m 09sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 37sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  7. 73m 14sCompare + Talus TrailAdded a product to compareSuitability >99%
  8. 83m 34sCompare + Cairn LowAdded a product to compareSuitability >99%
  9. 93m 55sBrowsed catalogBrowsed the catalogSuitability >99%
  10. 104m 34sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  11. 4m 53sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.