Synthetic data
All sessions

s-3016

Simulated shopper

Oct 26, 2026, 10:58 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 16 actions

abandonedcart $368

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 241sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 20sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  4. 41m 39sReviews filtered: deliveryFiltered reviews by shippingDelivery 78%
  5. 52m 11sOpened reviews · Squall 2.5LOpened reviewsDelivery 67%
  6. 62m 40sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  7. 72m 44sDelivery check · ZIP 65371Checked delivery date by ZIPDelivery >99%
  8. 82m 47sSearch “free returns”Searched for shipping / deliveryDelivery >99%
  9. 93m 26sAdded to cart · Squall 2.5LAdded to cartDelivery >99%
  10. 103m 33sViewed Squall ProViewed a product page · Switched to a similar productDelivery >99%
  11. 114m 07sDelivery check · ZIP 88251Checked delivery date by ZIPDelivery >99%
  12. 124m 18sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  13. 134m 35sDelivery check · ZIP 12361Checked delivery date by ZIPDelivery >99%
  14. 145m 07sViewed Talus TrailViewed a product pageDelivery >99%
  15. 155m 46sAdded to cart · Talus TrailAdded to cartDelivery >99%
  16. 6m 16sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Filtered reviews by shipping ×242.3×
  • Searched for shipping / delivery38.1×
  • Expanded shipping info13.0×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.