Synthetic data
All sessions

s-3017

Simulated shopper

Oct 27, 2026, 11:18 AM UTC · mobile · organic · Emberline 20°F Down Bag · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 17sViewed Emberline 20°FViewed a product pageNo clear doubt 60%
  4. 41m 50sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 51%
  5. 52m 07sViewed cartViewed cart (saw shipping cost)Value 50%
  6. 62m 30sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  7. 72m 34sViewed cartViewed cart (saw shipping cost)Value 98%
  8. 82m 49sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 28sAdded to cart · Emberline 20°FAdded to cartValue >99%
  10. 104m 01sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 19sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  12. 124m 45sSearch “sale”Searched for deals / priceValue >99%
  13. 135m 21sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 42sSorted: price ascSorted by lowest priceValue >99%
  15. 156m 04sBrowsed catalogBrowsed the catalogValue >99%
  16. 166m 44sSorted: price ascSorted by lowest priceValue >99%
  17. 7m 07sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.