All sessions
s-3019
Simulated shopperNov 1, 2026, 7:57 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 3 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 129sViewed Merino 200Viewed a product pageFit 22%
- 21m 09sSize XXL · Merino 200Selected a sizeFit 77%
- 1m 13sLeft the store
Final guess
Fit77%
Fit
77%
Suitability
2%
Durability
3%
Value
4%
Delivery
2%
Choice
1%
No clear doubt
10%
Why fithow much likelier
- Selected a size12.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.