All sessions
s-3020
Simulated shopperOct 26, 2026, 8:14 PM UTC · desktop · paid social · Talus Trail Runner · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 231sViewed Talus TrailViewed a product pageNo clear doubt 32%
- 31m 02sCompare + Talus TrailAdded a product to compareChoice 66%
- 41m 07sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 91%
- 51m 47sOpened reviews · Talus TrailOpened reviewsChoice 79%
- 62m 07sReviews filtered: fitFiltered reviews by fitChoice 81%
- 72m 26sExpanded returns · Talus TrailExpanded returns policyChoice 70%
- 82m 31sBrowsed catalogBrowsed the catalogChoice 64%
- 92m 56sSorted: price ascSorted by lowest priceValue 53%
- 103m 09sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 99%
- 113m 35sSize 11 · Talus TrailSelected a sizeValue 99%
- 123m 52sSearch “pack torso size”Searched for sizing / fitValue 89%
- 4m 11sLeft the store
Final guess
Value89%
Fit
10%
Suitability
<1%
Durability
<1%
Value
89%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
- Searched for deals / price30.7×
- Sorted by lowest price8.4×
- Browsed the catalog ×21.4×
- Added a product to compare ×21.1×
- Searched for a use-case or spec1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.