Synthetic data
All sessions

s-3023

Simulated shopper

Oct 23, 2026, 5:31 PM UTC · mobile · paid social · Talus Trail Runner · 17 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 60%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 223sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 341sExpanded specs · Talus TrailExpanded technical specsSuitability 49%
  4. 41m 03sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 81%
  5. 51m 08sSearch “winter hiking boots”Searched for a use-case or specSuitability 99%
  6. 61m 18sSize guide · Talus TrailOpened the size guideSuitability 98%
  7. 71m 41sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 82m 12sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  9. 92m 42sCompare + Talus TrailAdded a product to compareSuitability >99%
  10. 102m 55sCompare + Cairn LowAdded a product to compareSuitability >99%
  11. 113m 18sViewed Emberline 20°FViewed a product pageSuitability >99%
  12. 123m 45sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  13. 134m 06sExpanded shipping · Emberline 20°FExpanded shipping infoSuitability >99%
  14. 144m 33sAdded to cart · Talus TrailAdded to cartSuitability >99%
  15. 154m 51sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 164m 56sCheckout startedStarted checkoutSuitability >99%
  17. 5m 21sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec ×217.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.