Synthetic data
All sessions

s-3025

Simulated shopper

Oct 25, 2026, 4:56 AM UTC · mobile · paid social · Squall Pro 3L Shell · 13 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Squall ProViewed a product pageChoice 29%
  2. 251sExpanded shipping · Squall ProExpanded shipping infoDelivery 55%
  3. 31m 19sBrowsed catalogBrowsed the catalogDelivery 48%
  4. 41m 59sOpened reviews · Squall ProOpened reviewsDelivery 52%
  5. 52m 25sReviews filtered: fitFiltered reviews by fitFit 53%
  6. 62m 45sImage 1 · Squall ProViewed a product image→ the store shows Fit Confidence hereFit 64%
  7. 73m 06sBrowsed catalogBrowsed the catalogFit 55%
  8. 83m 41sAdded to cart · Squall ProAdded to cartFit 55%
  9. 94m 20sViewed cartViewed cart (saw shipping cost)Delivery 56%
  10. 104m 29sExpanded shipping · Squall ProExpanded shipping infoDelivery 95%
  11. 114m 53sViewed cartViewed cart (saw shipping cost)Delivery 98%
  12. 125m 19sCheckout startedStarted checkoutDelivery 98%
  13. 5m 39sPurchased

Final guess

Delivery98%
Fit
1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.