Synthetic data
All sessions

s-3027

Simulated shopper

Oct 28, 2026, 3:00 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 09sSearch “headlamp”Searched the catalogNo clear doubt 55%
  3. 31m 22sBrowsed catalogBrowsed the catalogNo clear doubt 73%
  4. 41m 44sDelivery check · ZIP 29285Checked delivery date by ZIPDelivery 53%
  5. 1m 54sLeft the store

Final guess

Delivery53%
Fit
<1%
Suitability
1%
Durability
1%
Value
1%
Delivery
53%
Choice
<1%
No clear doubt
43%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.