Synthetic data
All sessions

s-3029

Simulated shopper

Oct 27, 2026, 11:03 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 13 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 352sExpanded warranty · Squall 2.5LExpanded warrantyNo clear doubt 50%
  4. 41m 17sOpened reviews · Squall 2.5LOpened reviewsDurability 56%
  5. 51m 38sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  6. 61m 56sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  7. 72m 19sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 41sImage 1 · Squall 2.5LViewed a product imageDurability >99%
  9. 92m 51sSearch “warranty”Searched for durability / warrantyDurability >99%
  10. 103m 11sAdded to cart · Squall 2.5LAdded to cartDurability >99%
  11. 113m 37sViewed cartViewed cart (saw shipping cost)Durability >99%
  12. 123m 56sCheckout startedStarted checkoutDurability >99%
  13. 4m 09sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.