All sessions
s-3030
Simulated shopperOct 23, 2026, 2:42 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 136sViewed Merino 200Viewed a product pageFit 22%
- 251sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
- 31m 28sViewed Kettle TiViewed a product pageNo clear doubt 52%
- 41m 55sBrowsed catalogBrowsed the catalogNo clear doubt 73%
- 52m 35sExpanded materials · Kettle TiExpanded materialsNo clear doubt 68%
- 2m 53sLeft the store
Final guess
No clear doubt68%
Fit
4%
Suitability
5%
Durability
21%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
68%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Viewed a product image2.3×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.