Synthetic data
All sessions

s-3031

Simulated shopper

Oct 27, 2026, 4:00 PM UTC · desktop · search ads · Ridgeback 38L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 354sSearch “headlamp”Searched the catalogNo clear doubt 73%
  4. 41m 15sViewed Ridgeback 38LViewed a product pageNo clear doubt 83%
  5. 51m 27sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 89%
  6. 62m 05sViewed Emberline 20°FViewed a product pageNo clear doubt 92%
  7. 2m 23sLeft the store

Final guess

No clear doubt92%
Fit
2%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
1%
Choice
3%
No clear doubt
92%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.