Synthetic data
All sessions

s-3034

Simulated shopper

Oct 31, 2026, 11:54 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 226sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 06sExpanded materials · Merino 200Expanded materialsDurability 48%
  4. 41m 21sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 79%
  5. 52m 01sExpanded materials · Merino 200Expanded materialsDurability 94%
  6. 62m 33sExpanded returns · Merino 200Expanded returns policyDurability 96%
  7. 72m 58sExpanded materials · Merino 200Expanded materialsDurability 99%
  8. 3m 21sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded materials ×46.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.