Synthetic data
All sessions

s-3035

Simulated shopper

Oct 31, 2026, 9:44 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 18 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 250sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 31m 26sOpened reviews · Squall 2.5LOpened reviewsSuitability 77%
  4. 42m 05sOpened reviews · Squall 2.5LOpened reviewsSuitability 88%
  5. 52m 25sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 29sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  7. 73m 01sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  8. 83m 18sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  9. 93m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 16sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  11. 114m 48sViewed Cairn MidViewed a product pageSuitability >99%
  12. 125m 08sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  13. 135m 24sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  14. 145m 58sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 156m 25sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  16. 166m 32sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 176m 55sCheckout startedStarted checkoutSuitability >99%
  18. 7m 09sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec ×217.5×
  • Opened reviews ×41.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.