Synthetic data
All sessions

s-3036

Simulated shopper

Nov 1, 2026, 6:55 PM UTC · mobile · organic · Ridgeback 48L Pack · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 16sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 48sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 81%
  4. 42m 05sSearch “boots”Searched the catalogChoice 62%
  5. 2m 15sLeft the store

Final guess

Choice62%
Fit
3%
Suitability
1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
62%
No clear doubt
32%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.