Synthetic data
All sessions

s-3037

Simulated shopper

Oct 28, 2026, 2:17 AM UTC · desktop · paid social · Ridgeback 48L Pack · 19 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 233sSize XXL · Squall 2.5LSelected a sizeFit 38%
  3. 31m 12sOpened reviews · Squall 2.5LOpened reviewsFit 53%
  4. 41m 35sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 97%
  5. 51m 43sSize guide · Squall 2.5LOpened the size guideFit >99%
  6. 62m 05sViewed Ridgeback 48LViewed a product pageFit >99%
  7. 72m 16sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  8. 82m 28sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  9. 92m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 01sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  11. 113m 23sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 123m 38sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  13. 133m 42sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 143m 55sSize guide · Ridgeback 48LRe-opened the size guideFit >99%
  15. 154m 34sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit >99%
  16. 164m 40sAdded to cart · Ridgeback 48LAdded to cartFit >99%
  17. 174m 51sViewed cartViewed cart (saw shipping cost)Fit >99%
  18. 184m 58sCheckout startedStarted checkoutFit >99%
  19. 5m 13sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Selected a size ×212.4×
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Opened reviews ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.