Synthetic data
All sessions

s-3038

Simulated shopper

Oct 29, 2026, 6:41 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn MidViewed a product pageFit 27%
  2. 251sViewed Merino 200Viewed a product pageNo clear doubt 26%
  3. 354sSize guide · Merino 200Opened the size guideFit 60%
  4. 41m 14sViewed Squall ProViewed a product pageFit 49%
  5. 1m 22sLeft the store

Final guess

Fit49%
Fit
49%
Suitability
1%
Durability
5%
Value
3%
Delivery
2%
Choice
4%
No clear doubt
36%
Why fithow much likelier
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.