Synthetic data
All sessions

s-3039

Simulated shopper

Oct 28, 2026, 3:36 PM UTC · mobile · paid social · Talus Trail Runner · 8 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 03sDelivery check · ZIP 32193Checked delivery date by ZIPDelivery 65%
  3. 31m 28sAdded to cart · Talus TrailAdded to cartDelivery 65%
  4. 41m 42sDelivery check · ZIP 15675Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  5. 52m 07sExpanded returns · Talus TrailExpanded returns policyDelivery 98%
  6. 62m 47sExpanded returns · Talus TrailExpanded returns policyDelivery 99%
  7. 73m 16sSorted: price descRe-sorted the catalogDelivery 99%
  8. 3m 20sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded returns policy ×22.4×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.