Synthetic data
All sessions

s-3040

Simulated shopper

Nov 1, 2026, 12:03 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 230sExpanded materials · Squall 2.5LExpanded materialsSuitability 31%
  3. 31m 05sBrowsed catalogBrowsed the catalogNo clear doubt 48%
  4. 41m 19sBrowsed catalogBrowsed the catalogNo clear doubt 70%
  5. 51m 50sBrowsed catalogBrowsed the catalogNo clear doubt 85%
  6. 62m 14sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 92%
  7. 2m 36sLeft the store

Final guess

No clear doubt92%
Fit
<1%
Suitability
4%
Durability
2%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Browsed the catalog ×32.3×
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.