Synthetic data
All sessions

s-3041

Simulated shopper

Nov 2, 2026, 9:37 AM UTC · mobile · email · Talus Trail Runner · 19 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 243sCompare + Talus TrailAdded a product to compareChoice 76%
  3. 31m 09sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  4. 41m 14sBrowsed catalogBrowsed the catalogChoice 91%
  5. 51m 32sSorted: price ascSorted by lowest priceChoice 54%
  6. 61m 46sViewed Cairn LowViewed a product page · Switched to a similar productChoice 86%
  7. 71m 52sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 99%
  8. 82m 10sAdded to cart · Talus TrailAdded to cartChoice 99%
  9. 92m 19sViewed cartViewed cart (saw shipping cost)Choice 96%
  10. 102m 42sBrowsed catalogBrowsed the catalogChoice 92%
  11. 112m 53sAdded to cart · Talus TrailAdded to cartChoice 92%
  12. 123m 23sViewed cartViewed cart (saw shipping cost)Choice 63%
  13. 134m 03sRemoved from cart · Talus TrailRemoved from cartValue 97%
  14. 144m 23sAdded to cart · Talus TrailAdded to cartValue 97%
  15. 154m 49sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 07sRemoved from cart · Talus TrailRemoved from cartValue >99%
  17. 175m 30sSearch “sale”Searched for deals / priceValue >99%
  18. 185m 54sImage 1 · Talus TrailViewed a product imageValue >99%
  19. 6m 19sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.