Synthetic data
All sessions

s-3044

Simulated shopper

Oct 28, 2026, 4:31 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 22sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 44%
  4. 41m 43sSorted: featuredRe-sorted the catalogNo clear doubt 69%
  5. 52m 00sCompare + Squall 2.5LAdded a product to compareChoice 46%
  6. 62m 04sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 91%
  7. 2m 14sLeft the store

Final guess

Choice91%
Fit
<1%
Suitability
3%
Durability
<1%
Value
5%
Delivery
1%
Choice
91%
No clear doubt
1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.