Synthetic data
All sessions

s-3045

Simulated shopper

Oct 30, 2026, 7:04 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 17 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 03sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 07sOpened reviews · Cairn MidOpened reviewsFit 46%
  4. 41m 38sReviews filtered: valueFiltered reviews by valueValue 70%
  5. 51m 47sViewed Squall 2.5LViewed a product pageValue 68%
  6. 62m 14sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 82%
  7. 72m 20sExpanded specs · Squall ProExpanded technical specsValue 58%
  8. 82m 44sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 91%
  9. 93m 15sBrowsed catalogBrowsed the catalogChoice 84%
  10. 103m 54sSorted: price ascSorted by lowest priceValue 71%
  11. 114m 22sViewed Cairn MidViewed a product page · Returned to a product viewed earlierChoice 80%
  12. 124m 51sSorted: featuredRe-sorted the catalogChoice 85%
  13. 135m 19sAdded to cart · Cairn MidAdded to cartChoice 85%
  14. 145m 42sViewed cartViewed cart (saw shipping cost)Value 57%
  15. 156m 11sPromo field focusedClicked into the promo-code fieldValue 98%
  16. 166m 16sExpanded shipping · Cairn MidExpanded shipping infoValue 98%
  17. 6m 33sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
2%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.