Synthetic data
All sessions

s-3046

Simulated shopper

Oct 24, 2026, 5:31 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 11sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 43sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
  4. 42m 10sExpanded warranty · Merino 200Expanded warrantyNo clear doubt 50%
  5. 52m 29sOpened reviews · Merino 200Opened reviewsDurability 75%
  6. 62m 50sImage 2 · Merino 200Viewed a product imageDurability 59%
  7. 73m 17sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 85%
  8. 83m 47sExpanded materials · Merino 200Expanded materialsDurability 96%
  9. 93m 57sBrowsed catalogBrowsed the catalogDurability 90%
  10. 104m 06sExpanded warranty · Merino 200Expanded warrantyDurability 98%
  11. 114m 43sOpened reviews · Merino 200Opened reviewsDurability >99%
  12. 125m 19sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 135m 36sOpened reviews · Merino 200Opened reviewsDurability >99%
  14. 146m 05sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 6m 30sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.