Synthetic data
All sessions

s-3049

Simulated shopper

Oct 25, 2026, 12:48 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 11 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 41sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 42m 16sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 52m 52sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 81%
  6. 62m 57sImage 1 · Cairn MidViewed a product imageDelivery 72%
  7. 73m 32sViewed cartViewed cart (saw shipping cost)Delivery 87%
  8. 83m 38sDelivery check · ZIP 28271Checked delivery date by ZIPDelivery 99%
  9. 93m 58sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 104m 23sCheckout startedStarted checkoutDelivery >99%
  11. 4m 45sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.