Synthetic data
All sessions

s-3051

Simulated shopper

Oct 22, 2026, 8:14 AM UTC · desktop · paid social · Ridgeback 48L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 06sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 21sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 75%
  4. 41m 44sImage 1 · Ridgeback 38LViewed a product imageChoice 47%
  5. 52m 21sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  6. 62m 26sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  7. 72m 53sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  8. 83m 09sViewed Cairn MidViewed a product pageChoice >99%
  9. 93m 20sViewed Talus TrailViewed a product pageChoice >99%
  10. 103m 25sCompare + Talus TrailAdded a product to compareChoice >99%
  11. 113m 37sCompare + Cairn LowAdded a product to compareChoice >99%
  12. 123m 56sImage 2 · Talus TrailViewed a product imageChoice >99%
  13. 134m 07sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  14. 144m 15sCompare + Cairn LowAdded a product to compareChoice >99%
  15. 154m 40sCompare + Talus TrailAdded a product to compareChoice >99%
  16. 5m 04sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.