Synthetic data
All sessions

s-3053

Simulated shopper

Oct 25, 2026, 10:25 AM UTC · mobile · email · Emberline 20°F Down Bag · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 238sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 15sOpened reviews · Emberline 20°FOpened reviewsSuitability 31%
  4. 41m 28sReviews filtered: deliveryFiltered reviews by shippingDelivery 85%
  5. 52m 08sBrowsed catalogBrowsed the catalogDelivery 86%
  6. 62m 47sCompare + Emberline 20°FAdded a product to compareDelivery 56%
  7. 72m 53sDelivery check · ZIP 85358Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  8. 83m 13sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  9. 93m 49sExpanded specs · Emberline 20°FExpanded technical specsDelivery 99%
  10. 104m 07sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  11. 4m 12sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.