Synthetic data
All sessions

s-3054

Simulated shopper

Oct 28, 2026, 1:33 PM UTC · desktop · organic · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 210sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 330sExpanded warranty · Emberline 20°FExpanded warrantyNo clear doubt 43%
  4. 433sOpened reviews · Emberline 20°FOpened reviewsDurability 62%
  5. 545sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 87%
  6. 61m 11sOpened reviews · Emberline 20°FOpened reviewsSuitability 88%
  7. 71m 40sExpanded materials · Emberline 20°FExpanded materialsSuitability 74%
  8. 81m 53sOpened reviews · Emberline 20°FOpened reviewsSuitability 73%
  9. 92m 07sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  10. 2m 13sLeft the store

Final guess

Durability96%
Fit
<1%
Suitability
4%
Durability
96%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.