Synthetic data
All sessions

s-3055

Simulated shopper

Oct 27, 2026, 2:24 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 224sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 358sSize guide · Cairn LowOpened the size guideFit 46%
  4. 41m 13sSize guide · Cairn LowRe-opened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 51m 24sOpened reviews · Cairn LowOpened reviewsFit >99%
  6. 61m 49sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 72m 18sExpanded materials · Cairn LowExpanded materialsFit >99%
  8. 82m 29sSize 9 · Cairn LowSelected a sizeFit >99%
  9. 92m 59sSize 8.5 · Cairn LowChanged size selectionFit >99%
  10. 103m 03sOpened reviews · Cairn LowOpened reviewsFit >99%
  11. 113m 19sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 3m 41sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.