Synthetic data
All sessions

s-3056

Simulated shopper

Oct 30, 2026, 5:59 AM UTC · mobile · email · Cairn Low Hiking Shoe · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Talus TrailViewed a product pageChoice 23%
  2. 238sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 356sImage 1 · Cairn LowViewed a product imageChoice 76%
  4. 41m 21sOpened reviews · Cairn LowOpened reviewsChoice 67%
  5. 51m 27sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 67%
  6. 61m 38sSearch “headlamp”Searched the catalogValue 53%
  7. 72m 08sOpened reviews · Cairn LowOpened reviewsValue 67%
  8. 82m 34sReviews filtered: valueFiltered reviews by valueValue 98%
  9. 92m 54sBrowsed catalogBrowsed the catalogValue 98%
  10. 103m 32sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 58sAdded to cart · Cairn LowAdded to cartValue >99%
  12. 124m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 58sRemoved from cart · Cairn LowRemoved from cartValue >99%
  14. 145m 14sImage 2 · Cairn LowViewed a product imageValue >99%
  15. 155m 40sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  16. 166m 09sOpened reviews · Talus TrailOpened reviewsValue >99%
  17. 176m 33sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 6m 38sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.