Synthetic data
All sessions

s-3057

Simulated shopper

Nov 1, 2026, 6:51 PM UTC · desktop · organic · Emberline 20°F Down Bag · 18 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 240sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 07sOpened reviews · Emberline 20°FOpened reviewsSuitability 31%
  4. 41m 13sReviews filtered: valueFiltered reviews by valueValue 67%
  5. 51m 39sOpened reviews · Emberline 20°FOpened reviewsValue 64%
  6. 62m 15sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 97%
  7. 72m 42sCompare + Emberline 20°FAdded a product to compareValue 99%
  8. 83m 10sSearch “discount code”Searched for deals / priceValue >99%
  9. 93m 39sExpanded specs · Emberline 20°FExpanded technical specsValue >99%
  10. 104m 05sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  11. 114m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 125m 03sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 19sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  14. 145m 32sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 38sAdded to cart · Emberline 20°FAdded to cartValue >99%
  16. 165m 59sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 28sCheckout startedStarted checkoutValue >99%
  18. 6m 49sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.