Synthetic data
All sessions

s-3058

Simulated shopper

Oct 30, 2026, 11:05 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 234sSize guide · Squall 2.5LOpened the size guideFit 30%
  3. 31m 00sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 43%
  4. 41m 32sBrowsed catalogBrowsed the catalogNo clear doubt 66%
  5. 52m 11sSorted: price ascSorted by lowest priceNo clear doubt 74%
  6. 62m 18sViewed Cairn MidViewed a product pageNo clear doubt 84%
  7. 2m 23sLeft the store

Final guess

No clear doubt84%
Fit
3%
Suitability
1%
Durability
<1%
Value
9%
Delivery
<1%
Choice
2%
No clear doubt
84%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.