Synthetic data
All sessions

s-3059

Simulated shopper

Oct 25, 2026, 9:40 PM UTC · desktop · paid social · Driftwood 2P Tent · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 225sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 340sSearch “boots”Searched the catalogNo clear doubt 73%
  4. 453sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 88%
  5. 51m 27sExpanded shipping · Driftwood 2PExpanded shipping infoNo clear doubt 70%
  6. 1m 34sLeft the store

Final guess

No clear doubt70%
Fit
<1%
Suitability
1%
Durability
1%
Value
<1%
Delivery
29%
Choice
<1%
No clear doubt
70%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.