Synthetic data
All sessions

s-3060

Simulated shopper

Oct 22, 2026, 6:15 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 23sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 41m 40sViewed Driftwood 2PViewed a product pageNo clear doubt 71%
  5. 52m 01sBrowsed catalogBrowsed the catalogNo clear doubt 86%
  6. 62m 41sViewed Kettle TiViewed a product pageNo clear doubt 90%
  7. 72m 52sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 89%
  8. 83m 30sOpened reviews · Kettle TiOpened reviewsNo clear doubt 76%
  9. 93m 49sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 96%
  10. 104m 19sOpened reviews · Kettle TiOpened reviewsSuitability 99%
  11. 114m 56sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 125m 15sBrowsed catalogBrowsed the catalogSuitability >99%
  13. 135m 53sViewed Squall ProViewed a product page · Switched to a similar productSuitability >99%
  14. 145m 57sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  15. 6m 23sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.