Synthetic data
All sessions

s-3061

Simulated shopper

Oct 22, 2026, 11:49 AM UTC · desktop · organic · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 09sOpened comparisonOpened the comparisonChoice 90%
  4. 41m 19sOpened reviews · Talus TrailOpened reviewsChoice 80%
  5. 51m 35sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  6. 62m 03sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  7. 72m 19sOpened comparisonOpened the comparisonChoice >99%
  8. 2m 41sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.