Synthetic data
All sessions

s-3063

Simulated shopper

Oct 20, 2026, 10:55 AM UTC · mobile · search ads · Driftwood 2P Tent · 15 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 251sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 31m 08sSearch “discount code”Searched for deals / priceValue 60%
  4. 41m 13sOpened reviews · Driftwood 2POpened reviewsValue 66%
  5. 51m 52sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 94%
  6. 62m 14sOpened reviews · Driftwood 2POpened reviewsDurability 96%
  7. 72m 54sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 83m 00sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  9. 93m 35sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 103m 44sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  11. 114m 12sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  12. 124m 38sDelivery check · ZIP 86192Checked delivery date by ZIPDurability >99%
  13. 135m 07sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  14. 145m 12sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  15. 5m 16sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty ×215.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.