Synthetic data
All sessions

s-3064

Simulated shopper

Oct 23, 2026, 7:45 AM UTC · desktop · organic · Ridgeback 38L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 357sCompare + Ridgeback 38LAdded a product to compareChoice 70%
  4. 41m 25sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  5. 51m 42sExpanded specs · Ridgeback 38LExpanded technical specsChoice 92%
  6. 61m 53sOpened comparisonOpened the comparisonChoice >99%
  7. 2m 23sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.