Synthetic data
All sessions

s-3065

Simulated shopper

Oct 25, 2026, 9:34 PM UTC · mobile · organic · Ridgeback 48L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 243sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 02sImage 1 · Ridgeback 48LViewed a product imageChoice 81%
  4. 41m 17sSize guide · Ridgeback 48LOpened the size guide→ the store shows Decision Helper hereChoice 63%
  5. 51m 48sSize guide · Ridgeback 48LRe-opened the size guideFit 97%
  6. 62m 02sAdded to cart · Ridgeback 48LAdded to cartFit 97%
  7. 72m 32sViewed cartViewed cart (saw shipping cost)Fit 96%
  8. 82m 55sRemoved from cart · Ridgeback 48LRemoved from cartFit 49%
  9. 93m 02sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 93%
  10. 103m 09sExpanded returns · Ridgeback 48LExpanded returns policyFit 99%
  11. 113m 47sOpened reviews · Ridgeback 48LOpened reviewsFit 99%
  12. 124m 13sReviews filtered: valueFiltered reviews by valueFit 86%
  13. 4m 26sLeft the store

Final guess

Fit86%
Fit
86%
Suitability
<1%
Durability
<1%
Value
14%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.