Synthetic data
All sessions

s-3067

Simulated shopper

Oct 27, 2026, 1:21 AM UTC · desktop · email · Emberline 20°F Down Bag · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 235sSize guide · Emberline 20°FOpened the size guideFit 49%
  3. 31m 11sSize Long · to 6 ft 6 in · Emberline 20°FSelected a size→ the store shows Fit Confidence hereFit 91%
  4. 41m 19sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  5. 51m 58sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  6. 62m 29sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  7. 72m 45sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  8. 82m 59sViewed Cairn MidViewed a product pageFit >99%
  9. 93m 10sExpanded returns · Cairn MidExpanded returns policyFit >99%
  10. 103m 46sSize guide · Cairn MidRe-opened the size guideFit >99%
  11. 114m 02sOpened reviews · Cairn MidOpened reviewsFit >99%
  12. 124m 25sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 4m 38sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×590.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.