Synthetic data
All sessions

s-3068

Simulated shopper

Oct 21, 2026, 7:28 PM UTC · desktop · organic · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 253sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 29sViewed Lumen 400Viewed a product pageNo clear doubt 57%
  4. 41m 49sImage 1 · Lumen 400Viewed a product imageNo clear doubt 88%
  5. 52m 22sCompare + Lumen 400Added a product to compareChoice 52%
  6. 62m 40sImage 2 · Lumen 400Viewed a product imageNo clear doubt 47%
  7. 73m 03sImage 3 · Lumen 400Viewed a product imageNo clear doubt 66%
  8. 83m 12sBrowsed catalogBrowsed the catalogNo clear doubt 85%
  9. 93m 44sViewed Talus TrailViewed a product pageNo clear doubt 88%
  10. 103m 57sOpened reviews · Talus TrailOpened reviewsNo clear doubt 80%
  11. 114m 14sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlierChoice 73%
  12. 124m 49sViewed Squall ProViewed a product page · Switched to a similar productChoice 95%
  13. 5m 09sLeft the store

Final guess

Choice95%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
95%
No clear doubt
5%
Why choicehow much likelier
  • Returned to a product viewed earlier22.8×
  • Added a product to compare11.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.