Synthetic data
All sessions

s-3069

Simulated shopper

Oct 27, 2026, 9:56 AM UTC · mobile · paid social · Lumen 400 Headlamp · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 12sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 41m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  5. 51m 44sOpened reviews · Lumen 400Opened reviewsSuitability 97%
  6. 62m 01sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 32sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  8. 82m 50sImage 1 · Lumen 400Viewed a product imageSuitability >99%
  9. 93m 04sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  10. 3m 16sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.