Synthetic data
All sessions

s-3070

Simulated shopper

Oct 28, 2026, 7:49 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 254sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 09sViewed Cairn LowViewed a product pageNo clear doubt 44%
  4. 41m 38sExpanded materials · Cairn LowExpanded materialsNo clear doubt 64%
  5. 52m 07sExpanded materials · Cairn LowExpanded materialsNo clear doubt 46%
  6. 2m 30sLeft the store

Final guess

No clear doubt46%
Fit
2%
Suitability
7%
Durability
43%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
46%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.