Synthetic data
All sessions

s-3071

Simulated shopper

Oct 23, 2026, 9:36 AM UTC · desktop · search ads · Talus Trail Runner · 15 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Talus TrailViewed a product pageChoice 23%
  2. 243sCompare + Talus TrailAdded a product to compareChoice 76%
  3. 31m 15sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  4. 41m 55sViewed Cairn MidViewed a product page · Switched to a similar productChoice 99%
  5. 52m 15sSize guide · Cairn MidOpened the size guideChoice 99%
  6. 62m 26sViewed Talus TrailViewed a product page · Returned to a product viewed earlierChoice >99%
  7. 72m 46sExpanded shipping · Talus TrailExpanded shipping infoChoice >99%
  8. 83m 06sImage 1 · Talus TrailViewed a product imageChoice >99%
  9. 93m 19sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  10. 103m 57sSearch “boots”Searched the catalogChoice >99%
  11. 114m 24sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  12. 124m 41sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  13. 135m 06sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 145m 32sAdded to cart · Talus TrailAdded to cartChoice >99%
  15. 5m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.