Synthetic data
All sessions

s-3073

Simulated shopper

Oct 24, 2026, 10:59 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 341sExpanded returns · Merino 200Expanded returns policyNo clear doubt 35%
  4. 452sSearch “boot sizing”Searched for sizing / fitFit 73%
  5. 51m 23sSize L · Merino 200Selected a size→ the store shows Fit Confidence hereFit 98%
  6. 61m 52sOpened reviews · Merino 200Opened reviewsFit 98%
  7. 72m 30sSize guide · Merino 200Opened the size guideFit >99%
  8. 82m 34sImage 1 · Merino 200Viewed a product imageFit >99%
  9. 92m 51sSize guide · Merino 200Re-opened the size guideFit >99%
  10. 102m 54sImage 2 · Merino 200Viewed a product imageFit >99%
  11. 113m 26sSearch “does it run small”Searched for sizing / fitFit >99%
  12. 3m 47sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Searched for sizing / fit ×29.3×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.