Synthetic data
All sessions

s-3074

Simulated shopper

Oct 27, 2026, 12:30 AM UTC · desktop · paid social · Talus Trail Runner · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Talus TrailViewed a product pageChoice 23%
  2. 234sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 355sSize 9 · Talus TrailSelected a sizeFit 67%
  4. 41m 32sExpanded materials · Talus TrailExpanded materialsFit 43%
  5. 1m 55sLeft the store

Final guess

Fit43%
Fit
43%
Suitability
26%
Durability
23%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
6%
Why fithow much likelier
  • Selected a size12.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.