All sessions
s-3077
Simulated shopperOct 22, 2026, 7:40 PM UTC · mobile · email · Merino 200 Base Layer Crew · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 113sViewed Merino 200Viewed a product pageFit 22%
- 248sExpanded warranty · Merino 200Expanded warrantyDurability 78%
- 31m 14sBrowsed catalogBrowsed the catalogDurability 62%
- 41m 50sSorted: price ascSorted by lowest priceNo clear doubt 44%
- 52m 24sImage 1 · Merino 200Viewed a product imageNo clear doubt 68%
- 62m 31sOpened reviews · Merino 200Opened reviewsDurability 53%
- 2m 45sLeft the store
Final guess
Durability53%
Fit
2%
Suitability
1%
Durability
53%
Value
8%
Delivery
1%
Choice
<1%
No clear doubt
35%
Why durabilityhow much likelier
- Expanded warranty15.6×
- Opened reviews1.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.