Synthetic data
All sessions

s-3078

Simulated shopper

Oct 31, 2026, 5:09 PM UTC · mobile · email · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 256sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 31m 03sDelivery check · ZIP 49217Checked delivery date by ZIPDelivery 52%
  4. 41m 30sExpanded specs · Lumen 400Expanded technical specsSuitability 48%
  5. 51m 45sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  6. 62m 25sDelivery check · ZIP 69604Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 73%
  7. 73m 00sAdded to cart · Lumen 400Added to cartDelivery 73%
  8. 83m 34sViewed cartViewed cart (saw shipping cost)Delivery 95%
  9. 3m 48sLeft the store

Final guess

Delivery95%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
95%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.