Synthetic data
All sessions

s-3081

Simulated shopper

Oct 24, 2026, 7:43 PM UTC · mobile · search ads · Driftwood 2P Tent · 15 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 215sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 347sReviews filtered: deliveryFiltered reviews by shippingDelivery 92%
  4. 41m 17sDelivery check · ZIP 74559Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery >99%
  5. 51m 27sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  6. 61m 45sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  7. 72m 09sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 82m 18sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  9. 92m 34sViewed Ridgeback 48LViewed a product pageDelivery >99%
  10. 103m 13sAdded to cart · Ridgeback 48LAdded to cartDelivery >99%
  11. 113m 26sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 123m 44sDelivery check · ZIP 87548Checked delivery date by ZIPDelivery >99%
  13. 134m 07sDelivery check · ZIP 34167Checked delivery date by ZIPDelivery >99%
  14. 144m 30sViewed Ridgeback 38LViewed a product page · Switched to a similar productDelivery >99%
  15. 4m 37sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Filtered reviews by shipping ×242.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.