Synthetic data
All sessions

s-3082

Simulated shopper

Oct 27, 2026, 9:10 AM UTC · desktop · organic · Squall Pro 3L Shell · 8 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 215sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 336sSearch “merino”Searched the catalogNo clear doubt 66%
  4. 41m 08sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 46%
  5. 51m 23sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 98%
  6. 61m 27sExpanded specs · Squall ProExpanded technical specsChoice 98%
  7. 71m 37sAdded to cart · Squall ProAdded to cartChoice 98%
  8. 1m 47sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.