All sessions
s-3083
Simulated shopperNov 2, 2026, 3:48 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 08sViewed Merino 200Viewed a product pageNo clear doubt 36%
- 31m 23sSize guide · Merino 200Opened the size guideFit 54%
- 41m 28sOpened reviews · Merino 200Opened reviewsFit 70%
- 51m 48sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
- 62m 14sExpanded shipping · Merino 200Expanded shipping infoFit 97%
- 72m 29sSize M · Merino 200Selected a sizeFit >99%
- 2m 50sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Filtered reviews by fit24.4×
- Selected a size12.4×
- Opened the size guide8.4×
- Opened reviews1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Suitabilityexit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.