Synthetic data
All sessions

s-3085

Simulated shopper

Oct 30, 2026, 11:03 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 13sSize 10.5 · Cairn MidSelected a sizeFit 70%
  4. 41m 20sViewed Cairn LowViewed a product page · Switched to a similar productFit 38%
  5. 51m 58sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 80%
  6. 62m 38sImage 1 · Cairn LowViewed a product imageFit 62%
  7. 73m 15sExpanded returns · Cairn LowExpanded returns policyFit 80%
  8. 83m 47sSearch “wide fit hiking shoes”Searched for sizing / fitFit 98%
  9. 93m 54sSearch “boots”Searched the catalogFit 96%
  10. 4m 12sLeft the store

Final guess

Fit96%
Fit
96%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why fithow much likelier
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.