Synthetic data
All sessions

s-3086

Simulated shopper

Nov 1, 2026, 11:10 AM UTC · mobile · search ads · Lumen 400 Headlamp · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 20sSearch “headlamp”Searched the catalogNo clear doubt 79%
  4. 41m 38sSearch “boots”Searched the catalogNo clear doubt 91%
  5. 51m 59sImage 1 · Lumen 400Viewed a product imageNo clear doubt 97%
  6. 62m 07sOpened reviews · Lumen 400Opened reviewsNo clear doubt 91%
  7. 72m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability 76%
  8. 82m 52sOpened reviews · Lumen 400Opened reviewsSuitability 92%
  9. 93m 06sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 98%
  10. 103m 39sOpened reviews · Lumen 400Opened reviewsSuitability 99%
  11. 114m 11sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  12. 124m 26sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 35sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  14. 4m 55sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×51.7×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.